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Consumer Behavior

HAWKINS, DEL I., MOTHERSBAUGH, DAVID L AND MOOKERJEE, AMIT

Consumer Behavior Building Marketing Strategy - 11TH ED - New Delhi McGraw Hill Education ( India) Private Limited 2013 - xxix+866p - .

Consumer,Behavior,Consumer Behavior

ISBN: 978-0-07-068216-0

ISSN:

Subjects--Topical Terms:
Consumer Behavior

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