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Advertising an IMC Perspective

MURTHY, S N AND BHOJANNA, U B

Advertising an IMC Perspective - 2 - New Delhi Excel Books Pvt Ltd 2010 - 458 - .

role, advertising agencies,communication process, source,message and channel factor,media planning,sales promotion

ISBN: 978-81-7446-835-2

ISSN:

Subjects--Topical Terms:
Advertising and promotion

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